Wanna know a secret? The headline of this post alone, with proper placement and sharing of the article of course, might take this viral.
The good people over at KISSmetrics did some research a few years back about what makes a good headline, and the results were very helpful. The interesting thing about writing is that while verbiage and colloquialisms will change over time and distance, the basics of communication always remain the same.
All that to say that a quality formula for developing a headline will stay pretty evergreen, as true a decade or two from now as it is today. The method the author developed became SHINE, and I personally found it very helpful. So why not share it?…
Source: sendible.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
Leave a comment