As academic director of INSEAD’s new Emerging Markets Institute, I presided over a recent workshop at the INSEAD Asia campus titled “Emerging Markets – Rebalancing the World.” The discussions from that day gave a picture of a global business landscape undergoing tectonic shifts. To keep their footing in these uncertain times, business leaders will have to rethink not just one aspect, but the preconceptions underlying every step they take into unfamiliar markets.
Source: knowledge.insead.edu


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