Monthly Archives: June 2014

To Disrupt or Not To Disrupt: Is That Really The Question?

Boston has hosted its fair share of public disputes over ideology. Some, like the Boston Tea Party and the American Revolution, have even changed the world. Last week, Boston hosted another public dispute, this one between two Harvard professors.

Posted in Scoop.it

B2B eCommerce: Half Trillion Dollar Opportunity

With $559 Billion in revenue and growing, B2B e-commerce represents a huge opportunity for firms. Forrester Research forecasted that U.S.

Posted in Scoop.it

Alibaba Pushes Out New Suite Of mPay Services

Alibaba keeps the hits coming in the run-up to its U.S. IPO scheduled for some time later in 2014.

Posted in Scoop.it

MoneyGram Adjusting To Walmart Competition

When Walmart in April announced its own store-to-store funds-transfer service, it promoted the fact that it cost customers less to send funds than competitors’ prices.

Posted in Scoop.it

Social Media Produces Little Buy For Advertising Buck

The good news about social media is that it connects brands to vast electronic networks of consumers who can “like” their product, tweet it out and then pin images of themselves using it.

Posted in Scoop.it

Survey: Value-Based Payments Could Double In Five Years

A recent survey found that by the year 2019, of the existing value-based models, pay-for-performance (P4P) will experience the highest growth rate. P4P is forecast to increase from 10 percent today to 18 percent in five years for payers.

Posted in Scoop.it

The Current State of Content Marketing 2014 – Marketing Technology Blog

This infographic from insuranceoctopus explaining how to concentrate on the right social media platforms and manage the effectiveness of your campaigns.Some key takeaways:Focus on the “big four”: Twitter, Facebook, Google+ and LinkedIn.Consider these three things about your target marketer: Age, …

Tagged with: , ,
Posted in Scoop.it

Ultimate Social Media Empire: LinkedIn Brand Page Best Practices

Businesses both big and small now choose to be on LinkedIn for a number of reasons. Not only is it a social network for professionals, but it’s also a great way to get in touch with other businesses and potential employees. LinkedIn can also be the social media platform of choice when you want t…

Tagged with: , ,
Posted in Scoop.it

7 Tips for Starting a Content Marketing Strategy | Mashable

They say that hindsight is always 20/20. That when we look back at where we came from we can see things we wish we would have known or done better. This couldn’t be more accurate when I look back over the years at my content marketing efforts.But you’re in luck! I’ve outlined seven of the most im…

Posted in Scoop.it

Mobile Wallets: To Succeed, Forget About Payments

Mobile wallets were a well-covered topic a couple of years ago, and now the subject may verge on tiresome. But it lives on, be it in the tenaciousness of ISIS (which had enough problems before recent (Some of what’s been on my mind…

Posted in Scoop.it