Meet Their Needs: Using Influence and Motivation In Marketing

Five star general and 34th president of the United States, Dwight D. Eisenhower, is credited with saying, “Motivation is the art of getting people to do what you want them to do because they want to.”

To influence someone doesn’t mean that you make the decision for them. Rather, it means that you present persuasive reasons for them to make a decision that you want them to make. They’re still deciding, you’re just helping them make your decision.Basically, you show them why they should be motivated.

If you’re trying to get people to make the decision to click your link, read your blog post, download your eBook, subscribe to your feed, request your quote, buy your product, or purchase your service, you must influence them in a way that makes them motivated to do so….

Source: www.business2community.com

Unknown's avatar

Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

Tagged with: ,
Posted in Scoop.it

Leave a comment