Content sharing and storytelling: why and how people share content

Why do people share content and stories. A long story on content sharing: the what, why and how.

Content sharing is that – often secret – holy grail of many content marketing, social media and online marketing practitioners in general.

Although content sharing is just a part of the whole content marketing  story, all marketers want to see their content shared far and wide with as many people as possible. So, why do people share content?

The easy answer: because they want to and feel emotionally compelled to. But that’s of course too easy….

Source: contentmarketingexperience.i-scoop.eu

About kennethcarnesi

Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.