Retail Mobile Marketing – How Big Should Your SMS Database Be …

Are you a retailer that is trying to figure out how many customers will opt-in to your campaign, or maybe looking for some sort of benchmark for the retail industry to compare against how many SMS subscribers you have?

Source: www.tatango.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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