Why Customer Segmentation Matters In Prepaid

Prepaid products have struggled to find their footing in many markets, in spite of the rapid growth reported in the segment. One reason is a “one size fits all” approach to prepaid program development.

Source: www.pymnts.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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