Monthly Archives: July 2014

PayPal Now Offering Next Day Settlement

Starting this month, PayPal will be offering Next-Day Settlement (NDS) for eligible businesses in the U.S. as part of a pilot program.

Source: www.pymnts.com

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Mobile Pushes Traditional British Banks To The Edge

British consumers are adopting mobile banking at an incredibly rapid rate, according to the second edition of the “Way We Bank Now” survey – a joint production of the British banking lobby group and Ernst & Young – reports Finextra. Mobile and…

Source: www.pymnts.com

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New Mobile App Set To Benefit Fleet Industry

Pegasus TransTech announced earlier this week that it had launched a new smartphone app that will help fleets streamline their daily processes.

Source: www.pymnts.com

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Is there a definitive answer to this capitalization conundrum?

 While trying to answer co-worker’s question last week, I unearthed a contentious capitalization conundrum. (Try saying that 10 times fast.) And much like the wrangling over the serial comma, or for that matter, capitalization, this debate does not appear to have an easy answer. 

The question: do you capitalize a lowercase brand name if the brand name is used at the beginning of a sentence? Here are a couple examples:

  • eBay has a fabulous collection of vintage tube tops. 
  • iTunes must now compete with Amazon’s Prime Music.


The Chicago Manual of Style has this to say: “Brand names or names of companies that are spelled with a lowercase initial letter followed by a capital letter (eBay, iPod, iPhone, etc.) need not be capitalized at the beginning of a sentence or heading, though some editors may prefer to reword.” 

That wasn’t always its rule, though….

Source: www.prdaily.com

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How To Do SEO Without Even Thinking About It | KISSmetrics

SEO can become second nature for you. Since SEO is one of the most important components of an online business, you need to be doing SEO automatically, reflexively, and instinctively. All the time.

So how do you get there? How can you start doing SEO automatically? How can you develop SEO reflexes? What habits and knowledge do you need?

Here’s your handbook to becoming an SEO expert without even thinking about it….

Source: blog.kissmetrics.com

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How Creating an Emotional Response Helps Drive Action With Video

After watching your videos, your audience should feel something. You don’t need to be controversial, but you do need to elicit emotion to inspire your viewers into action….

While some content lends itself to emotion more easily than others (a whiteboard video might not be “emotional” in the traditional sense), your content is far more likely to inspire downloads, trials, demos, etc. if it elicits a powerful response fuelling your prospects’ follow through.

And remember, at the end of the day, “emotional” or inspiring content is simply stuff that makes you feel something. It doesn’t really matter if your audience is laughing or crying at the end of your video, but they better be feeling something or you’ll be easily forgotten or skipped over. Ultimately, if your on-screen personas, comedy, or message gets people to like the implied character of your brand, you’ve got the right idea….

Source: www.vidyard.com

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Now British Airways BANS passengers from US flights if their mobiles are not … – Daily Mail

Daily Mail
Now British Airways BANS passengers from US flights if their mobiles are not …

Source: www.dailymail.co.uk

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Apple activates Wi-Fi calling for T-Mobile iPhones with latest iOS 8 beta – Apple Insider

Apple activates Wi-Fi calling for T-Mobile iPhones with latest iOS 8 beta Apple Insider Among the new settings options and user interface tweaks in Monday’s iOS 8 beta release, Apple has switched on Wi-Fi calling for T-Mobile handsets, granting…

Source: appleinsider.com

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Top 3 unique uses for consumer SMS – BizReport

Top 3 unique uses for consumer SMS
BizReport
Top 3 unique uses for consumer SMS. It’s no secret that people around the world are more attached than ever to their smartphones.

Source: www.bizreport.com

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Learn The Secrets of Selecting the Perfect SMS Keyword … – Tatango

Before starting an SMS marketing campaign, it’s critical that you select the right SMS keyword. Why? The SMS keyword acts as the entry point for customers to join your campaign, so if not selecting with care, customers may …

Source: www.tatango.com

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