McDonald’s Uses Digital To Drive Foot Traffic

McDonald’s is going national with a mobile ordering and payment app, offering music and video downloads, and expanding online loyalty programs in an effort to increase sales at U.S. restaurants, according to Adweek.

Source: www.pymnts.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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