A major challenge in content marketing is not just creating and delivering valuable content, but also determining how that content is shared. Company Folders built a blog of rich and useful information targeted at its intended audience — prospects with a graphic design background — and shared it via PPC ads and Twitter. When the blog was not garnering the engagement it should, the company determined the content wasn’t lacking; it was the blog promotion. Learn how the company shifted to
Source: www.marketingsherpa.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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