If you do much reading online (and presumably you do), you probably have seen a lot of listicles (“list” plus “article,” get it?). You see a lot of them because its better for everyone—writer and reader alike—to produce or consume content in the form of a list. A writer doesn’t have to much bother weaving a pesky narrative, or at least can construct a three or four sentence one followed by a bunch of bullet points or numbers that either put things in a meaningless order or rank them by criteria that most people will not look at.
From the reader’s perspective, lists are easy to digest and offer fewer words and even fewer sentences to think about. (You are also psychologically compelled to click on a headline with a number in it.) Most of all publishers and editors like them because lists are often the most clicked on stories and that brings in more ad revenue. It’s a win for all!
And (to my editor who is reading), regarding everything I wrote above, I kid. Some of the lists below actually had a ton of thought put into them. Take our World Changing Ideas list published in early 2014—that was the result of a Fast Company-wide brainstorm, many subsequent meetings, and the reporting of at least of dozen staff.
So what were some of our most popular lists in 2014? Guess what, we’ve provided them in a handy list below, in no particular order.
Source: www.fastcoexist.com


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