This week we’ll go back to the roots of Mobile Marketing. I will be quite blunt. SMS is and should be working for everyone. It might be a low-tech solution surrounded by all the glossy high-tech so… Source: mobilemarketingstand.com

SMS marketing can help you increase your marketing reach exponentially if you know what to do, think about it, people have their mobile devices with them all the time, Source: website-designs.com

Online marketing tools built to leverage SEO, Social, Email, PPC, SMS & Blogging-100% Automation: 100% Results::SEO WEB ANALYST®™. Source: http://www.seowebanalyst.com

A summary of what digital marketing and the CMO will look like in 2015 Source: http://www.forbes.com

This is a guest post written by Dong Liu of VentureScanner. I was impressed with their research on the many categories of marketing technology, and invited them to give us a helicopter tour of one particularly popular subcategory, content marketing.…

New evidence suggests that using storytelling that follows a particular structure can be very effective in creating positive neurological responses, particularly the production of Oxytocin, a feel-good chemical. Source: http://www.socialmediatoday.com

In today’s measurement-focused marketing world , cross-channel attribution is a hot topic. Trouble is, most companies still use antiquated attribution methods that fall apart in an increasingly complex online and off-line marketing ecosystem . Source: http://www.forbes.com

By Tommy J. Charles Source: medium.com

There are 5 questions every app marketer should answer when running campaigns. We go over in detail how to get the most from your app install ad campaigns. Source: http://www.appsflyer.com

The days of brick and mortar shops can not be counted, but e-commerce is changing with the evolution of behaviours. Mobile traffic will certainly represent the future. Source: http://www.julienrio.com