With a simple BUY button, Klarna makes mobile online payment easy and is apt to increase the impact of showrooming, where people cruise a store and compare prices. Now it will be a snap, or a click, to buy. Source:…

Global restaurant discovery service Zomato pulled in $60 million in fresh funding just ten days ago, and now it’s time to ramp up its monetization efforts.. Source: techcrunch.com

AppInTop, a California-based company founded by Russian serial entrepreneur Nikolay Evdokimov, has secured $6 million in a series A round from Moscow-based Run Capital. The capital injection will be used for marketing and business development. Source: venturebeat.com

App developer Mobikats has launched its Beura iBeacon platform, allowing retailers and others to track audiences in real space using heat mapping, engage them Source: http://www.themarketingblog.co.uk

There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing? Source:…

China UnionPay reportedly working on a system like Apple Pay that combines fingerprint authentication and NFC. Source: http://www.mobilepaymentstoday.com

The mobile payments system diminishes the ability to track shopper behavior. This is among the reasons why some major retailers are not accepting it, writes the President and CEO of LoyaltyOne Inc. Bryan Pearson. Source: http://www.mobilepaymentstoday.com

AboutMoneyUK.com is new website with the aim of helping people to learn about banking and its associated products, the great news is it’s completely free Source: aboutmoneyuk.com

Welcome to prediction season, again! It doesn’t take a crystal ball to know you’re going to be inundated over the next 30 days with people prophesying your future — at least your future in marketing for the year ahead. Source:…

Learn the basics of SWOT analyses and how to use one for your content strategy. Source: blog.hubspot.com