Online fraud is a growing concern to businesses worldwide, and is complicated by the prevalence of unauthenticated users on the web. Source: http://www.websitemagazine.com

Mobile advertising’s lack of a cookie—a nugget of data that tracks consumers’ digital activity—is both a blessing and a curse. While marketers aren’t able to target consumers the same way they can on laptops, ad fraud also has been less…

The history of mobile payments is, upon initial examination, a puzzling one. There are very few idea… Source: http://www.stanforddaily.com

Millennials can be a difficult yet rewarding demographic for marketers. Co-creation could be key to gaining their attention Source: http://www.theguardian.com

The business world is filled to the brim with ambitious entrepreneurs, million-dollar ideas and interesting stories, so the challenge is cutting through the noise to gain notice. Source: http://www.entrepreneur.com

MemeburnIn digital marketing? Smile, ’cause your budget is only going to keep growingMemeburnAccording a survey by technology research house Gartner, digital marketing spending averaged one-quarter of the marketing budget in 2014. Source: memeburn.com

  There are billions of cell phones out there which are all capable of receiving and sending text messages. Every phone has an SMS capability whether be it a smart phone or a feature phone. In Ghan… Source: startupsghana.com

Politicians can strengthen their power to reach voters by adding social media and texting to their marketing and campaigning mix, according to a new study. Source: http://www.mobilemarketer.com

Sell Small Business Owners A Training Course On How To Market Using SMS Text Messages. I Teach Business Owners How To Make More Money, While Their Customers Actually Pay Less – By Sending SMS Text Messages To Their Customers Mobile.…

Mobile device location and identity verification leader Zumigo says its CEO Chirag Bakshi will present at the Money 20/20 Conference 2014 in a panel session titled Source: business.newsfactor.com