Call it the “LinkedIn Effect.” Social networks like LinkedIn and Facebook have changed the nature of human interaction forever. Source: http://www.forbes.com

Creating shareable content boils down to understanding your audience. Here are some powerful ways to create contagious content that begs to be shared Source: http://www.jeffbullas.com

Are you using Google+? This article shares three tips for optimizing your Google+ profile and business page to make your business more visible. Source: http://www.socialmediaexaminer.com

“Complexity and the speed of change have caused confusion, and that inhibits marketers from moving forward and setting themselves up for long-term success,” said ANA chief Bob Liodice. Source: http://www.forbes.com

Facts. Analysts crave them, but executives and especially those from publicly traded companies, are not providing them. Source: http://www.forbes.com

B2B Content Marketing Trends for 2015 Source: infographicb2b.com

JT Ripton is a business consultant and freelance writer. Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as… Source: thenextweb.com

Marketing technology does not mitigate the need for marketing guts, but it can help us tell the difference between an inspired idea and a bad lunch. Source: http://www.forbes.com

Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need t… Source: http://www.business2community.com

Editor’s note: Lou Shipley is a lecturer at the Martin Trust Center for MIT Entrepreneurship and president and CEO of Black Duck Software, an open source solutions company. Source: http://www.msn.com