Yearly Archives: 2014

Irish text message usage continues to plummet – RTE.ie

The number of traditional text messages being sent in Ireland has continued to fall, according to ComReg, with volumes dropping by almost 20% in the past year. Source: http://www.rte.ie

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Uber Files More Patent Applications, But Still No Issued Patents – Envision IP, Inc. Blog (blog)

Envision IP analyzed Uber’s patenting activity in light of the company’s recent $40 billion valuation, as well as the relevant patents associated with the company’s investors. Source: envisionip.com

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Xiaomi bows to Indian court, halts smartphone sales – ZDNet

The budget handset maker has acquiesced to India’s legal system and halted handset sales until a patent dispute with Ericsson is resolved. Source: http://www.zdnet.com

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Trolls Taste Own Medicine – The Recorder

Patent lawyers say successful NPEs are seeing demand letters that threaten to go after their patents if they don’t pay up. Source: http://www.therecorder.com

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Traditional Marketing vs Growth Hacking [Infographic]

An Infographic that illustrates the difference between traditional marketing and growth hacking Source: http://www.direct-spark.com

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What do mobile marketers really need? Better metrics, for starters – Digiday

Marketers and agencies are getting past the “experimentation phase” of mobile advertising. One thing still stands in the way: unified metrics. Sponsor content by Nielsen. Source: digiday.com

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The State of Content Marketing Heading Into 2015

If 2014 was the year brands got serious about content marketing, then what’s in store for 2015? We surveyed 601 content marketers to find out. Source: contently.com

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How to Write Ridiculously Persuasive Landing Page Content

Increase conversion rates by learning how to write persuasive landing page content like these successful examples. Source: blog.hubspot.com

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Discover to Spend More Than $35 Million on New Credit Cards With Chips

Discover Financial Services Chief Executive David Nelms said the company will spend more than $35 million in 2015 on new credit cards that contain a computer chip to combat fraud. Source: http://www.foxbusiness.com

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5 Ways to Improve Your Instagram Marketing

Is there a place for Instagram in your marketing plan? This article explains how to use Instagram to drive big results for your business. Source: http://www.socialmediaexaminer.com

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