Senior marketing executives are the keepers of the marketing budget, and as such are accountable for generating the maximum ROI from their spending decisions. So where do these execs plan to invest in 2015 to maximize returns? Source: trackmaven.com

“Unique value” is a somewhat nebulous concept, yet clearly an important one for marketers. In today’s Whiteboard Friday, Rand explains what a page that provides unique value might be like. Source: moz.com

Is your organization active, inactive, proactive or reactive when it comes to digital marketing? Source: http://www.chiefmarketer.com

Social media and mobile are still growing segments in the tech world. New apps for social media lovers who are on the go are being created all the time. Here are a10 new social media apps to watch in the…

With his usual precision, Erich Spangenberg highlights the new lows for patent law in 2015 on his IPNav Blog. Source: patentlyo.com

The unspoken reality is that the U.S. patent system creates a market so constricted by high transaction costs and legal risks that it excludes the vast majority of small and mid-sized businesses and prevents literally 95 percent of all patented……

Mobile payments will take off faster than most estimates suggest. Source: uk.businessinsider.com

Why are consumers still reluctant to adopt mobile payments? Security concerns are the number one roadblock. Source: http://www.wired.com

A third of them plan to switch their banks within a year. Source: http://www.cbronline.com

Who are mobile wallets for? http://t.co/rkGt3xksu5 @thecuwallet #creditunions Source: http://www.cuinsight.com