I like case studies that deliver great lessons. This is one of them.
Like many of us, Mars Dorian receives a lot of spam pitches in his inbox. He used to condemn the practice until he realized that he was doing it himself.
What follows is a list of three major tips:
- Your recipients are human beings with names
- Don’t just aim for relevancy. Be patient too.
- Follow up!
One I would add is: Have your emails proofread.
To me, this article serves as a reminder that there are human beings at the other end of the “line”. We must treat them as such.
Read the post at http://www.businessesgrow.com/2015/01/29/marketing-to-strangers/
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Source: www.businessesgrow.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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