Launching and running a successful business blog is not easy. That’s why marketers and business owners often get discouraged and quickly give up.
I have been a blogger for a decade now. Finding my rhythm and audience and understanding what I was supposed to do, took a lot of planning, trials and errors, and many blogs.
That’s something I explain to my clients all the time: You cannot expect results if you don’t treat your blog with the respect it deserves.
Your blog is an entire part of your business! Beyond its purpose, you must define its target audience, and ensure that it looks the part. You must also be willing to master storytelling.
Want more tips? Will Blunt has written one of the best posts I have ever read on the topic. Each sub-part comes with detailed information and links to useful resources.
Read it at http://www.bloggersidekick.com/30-factors-to-launch-and-run-a-successful-business-blog/
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Source: www.bloggersidekick.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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