The B2BNN guide to social media ROI – B2B News Network

One of the first questions brands and marketers ask themselves before jumping on the social media bandwagon involves Return on Investment. They want to know that their financial investments will pay off in terms of brand recognition, leads, and market penetration. The ROI of social media exists. But it works differently from old-fashioned ROI because it …

Source: www.b2bnn.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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