CIO TodayCan Text Messaging Boost Customer Engagement?CIO Todayengagement firm already offered short codes, long codes, one-way and two-way global SMS (Short Message Service) text messaging. Source: http://www.cio-today.com

In 2016, the portion of mobile-influenced in-store retail sales is expected to jump to more than 50 percent. This means almost half of a brand’s customers will soon be proverbially “up for grabs” t… Source: venturebeat.com

This article is by Chris Bolman, director of growth at Percolate. In a global world, brands need to speak a lot of different customers’ languages. Source: http://www.forbes.com

Creative technology will drive the next era of marketing, Brands are still a long way off from delivering the connected, personalised marketing that people crave, says Omaid Hiwaizi chief strategy officer, UK, Geometry Global and director of… Source: http://www.marketingmagazine.co.uk

86% of B2B and 77% of B2C organizations use content marketing . This makes the content marketing landscape extremely competitive. With more and more companies using content creation and its distribution to improve brand awareness, credibility and niche authority, run-of-the mill content marketing…

A bipartisan consensus to address the issue is building in Washington. Source: http://www.computerworld.com

The bill once again tries to curb abuses by non-practicing entities, also known as “patent trolls,” which frequently file lawsuits with the hope of getting fast payments from an established company. Source: http://www.insidecounsel.com

The PTO rejected Imes’s patent application (U.S. 09/874, 423) directed to a device for communicating digital camera images and video information over a network. Imes appealed. Source: http://www.mondaq.com

Watch a new video that outlines the options available to an entity that receives a demand letter requesting payment of a licensing fee from a non-practicing entity, or “patent troll.” Source: http://www.realtor.org

The Institute of Electrical and Electronics Engineers approved policy changes that could weaken the power of patent holders in setting technology standards. Source: http://www.wsj.com