The modern buying journey is far more complex than in the past, we’d almost go as far as saying that no two buying journeys are totally alike anymore. A multitude of touch-points in the build up to a purchase gives brands a myriad of opportunities to engage with a consumer, or alternatively lose them. According to research from Google, for large retailers, social contact will first happen in the middle of a customer’s buying journey 47% of the time. With just under half of your customers potentially influenced at this juncture, a strategy that creates desire and helps to build trusting connections between the consumer and the brand is vital. Here are 5 ways that Twitter can be one of the strongest bricks in building a bridge over that gap….
Source: www.socialbro.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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