Monthly Archives: April 2015

Ways Content Marketing is Going to Change in 2015 – Forbes

When you look at internet marketing, there is perhaps no single area that evolves faster or changes more frequently than content. Source: http://www.forbes.com

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9 Things You Need to Know About Google’s Mobile-Friendly Update

My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what’s in store later this month. In this post, you’ll find our answers to nine key questions about the update.

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Five Campaigns That Demonstrate the Power of Influencer Marketing

Marketing Strategy – When brands align themselves with the right influencers, those brands gain access to highly engaged audiences that can become loyal customers. Here are five examples of brands that did just … Source: http://www.marketingprofs.com

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4 Best Apps for Sharing Large Files Instantly

We’ve all been there. You’ve spent hours curating a document, editing a video, or photoshopping an image, only to be told the file is too large to send as an attachment via email. Source: http://www.makeuseof.com

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The Guide to Google’s Mobile-Friendly Algorithm | SEJ

A small business owner’s step-by-step guide to preparing for Google’s upcoming mobile-friendly algorithm update. Source: http://www.searchenginejournal.com

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Four Digital Marketing Mistakes You Should Never Make

As a CMO or marketing leader, what marketing mistakes should you never make? Wire Stone’s Executive Director of Strategy, Neil Michel shares his insights… Source: cmoessentials.com

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Federal Circuit Declines To Extend The Reach Of Patent Exhaustion Doctrine – Intellectual Property – United States

In Helferich Patent Licensing, LLC v. New York Times Co., the Federal Circuit reversed the district court’s grant of SJ of noninfringement under the doctrine of patent exhaustion. Source: http://www.mondaq.com

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Prior Art Must Criticize Or Otherwise Disparage The Claimed Solution To Constitute A Teaching Away – Intellectual Property – United States

PNY filed a petition requesting inter partes review (IPR) of certain claims in Phison’s patent on a particular form of USB plug that uses concave props to fix a printed circuit board in place within the plug. Source: http://www.mondaq.com

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Retroactive changes to patent eligibility law suggest patents are not a property right

Could not a #TPP of other #FTA #ISDS case challenge patent law’s retroactice application of patentability standards http://t.co/W99WIeeWH5? Source: http://www.ipwatchdog.com

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Antedating By Third-Party Reduction To Practice Not Enough—Conception Needed – Intellectual Property – United States

Petitioner Sensio filed for IPR of Select Brand’s design patent directed to the ornamental design for a multiple crock buffet server. Source: http://www.mondaq.com

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