Monthly Archives: April 2015

The Changing Role of Marketing in the Mobile Age

What are the implications of marketing in the mobile age? CoreMedia’s Global Director of Product Marketing, Doug Heise, explains… Source: cmoessentials.com

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Seven Must-Have Traits of the Perfect Content Marketer [Infographic]

Content – What key attributes do content marketers need if they are to survive and thrive in their jobs? What should you be looking for when you’re hiring a content marketer? Source: http://www.marketingprofs.com

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10 Tips to Ensure Your Emails Resonate in the Inbox

Email Marketing – An email marketer should have one goal in mind: capturing readers’ attention so they respond to the email’s call to action. Here’s how you can help ensure your customers engage … Source: http://www.marketingprofs.com

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Top 12 Content Marketing Metrics To Start Tracking Now

Content marketing can be a great tool for growing traffic, increasing online exposure, obtaining leads, and generating incremental revenue. However, if you don’t nurture your strategy over time, you risk losing its effectiveness.In order to make… Source: http://www.techwyse.com

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The Ultimate Guide to Hashtags | Search Engine Journal

Hashtags are a great way to increase your social media traffic. To get the most out of it, here’s an infographic to teach you how to leverage on them. Source: http://www.searchenginejournal.com

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Important Trademark Decision May have Implications for Patent Law

Important Trademark Decision May have Implications for Patent Law Source: ip4all.com

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Jeffries: House priorities include patent reform legislation – Capital New York

Emphasizes bipartisanship and tech education Source: http://www.capitalnewyork.com

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Apple wants you to be able to unlock your iPhone with a selfie

Wave goodbye to passwords. Source: http://www.businessinsider.com

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How to use mobile wallets: Apple Pay, PayPal, Google Wallet and more

Ever wonder how mobile payment works? Have you wanted to try to use Apple Pay, Google Wallet or PayPal, but not sure how? Read on to find out more. Source: blog.globalstormpos.com

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Like All Mobile Wallets Before It, Apple Pay Struggles With Retailers

47 percent of Apple Pay users were denied by a participating merchant, study says. Source: http://www.bnn.io

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