The service enables marketers to test, target and personalize what a customer sees on a Web page or mobile application. Sourced through Scoop.it from: http://www.wsj.com

Mobile’s still the new kid on the block when it comes to your marketing mix, but based on consumer reaction and adoption, it’s a sensation. Sourced through Scoop.it from: blog.newscred.com

How can brands rise above the noise, especially in mobile? One way brands can try to engage with their customer is through branded apps. In 2014, mobile users spent 86% of their time spent on mobile in apps as opposed…

The first step toward commercializing an invention is usually pursuing a patent. On the way to a patent there are mistakes inventors make unwittingly, some of which will ultimately make it impossible to obtain a patent. Sourced through Scoop.it from:…

ZTE, a leading global mobile device maker, today announced that it has applied for over 50 new core patents for its global flagship Axon phone. Sourced through Scoop.it from: http://www.businesswire.com

On August 5, 2015, the Sixth Circuit held that a manufacturer selling copied goods was not liable for false designation of origin under a reverse passing off theory. Sourced through Scoop.it from: http://www.mondaq.com

There is little debate that patent law is a complicated subject, yet the idea of protecting intellectual and private property is a centerpiece of American free market capitalism. Sourced through Scoop.it from: http://www.forbes.com

CIO TodayA Look at Samsung Pay and Other Mobile PaymentsCIO TodaySamsung is hoping its new mobile-payment service will let you leave your wallet at home. Sourced through Scoop.it from: http://www.cio-today.com

Mobile Payment Market Projected to be a Trillion Dollar Industry by 2017 … Sourced through Scoop.it from: money.cnn.com

The increasing use of internet network all over the world coupled with advancements in this network such as 3G and 4G are the major factors driving the global mobile wallet market. Sourced through Scoop.it from: http://www.whatech.com