If your aim is to reach a younger demographic, specifically 18-34 year olds, then Snapchat is the place to be. Not only is the app growing quickly, but the users are extremely engaged. In fact, 65% of Snapchat users upload Snaps.
The challenge with Snapchat marketing is figuring out how to use the app in a way that engages users and drives action without being overly promotional. Even though the app has been around since 2011, Snapchat marketing is still very new since the app didn’t take off until 2014 and 2015….
Sourced through Scoop.it from: sproutsocial.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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