Yearly Archives: 2015

Reserve Snaps Up Two Rivals While Investors Drop $2.2B | PYMNTS.com

When the history of the mobile revolution is written, the chapters on payments, media and small businesses will be among its richest reading. And while we Source: http://www.pymnts.com

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The Inner Workings Of Wearable Tech Security | PYMNTS.com

Data brokers collect an average of 3,000 data segments on nearly every US consumer, says the FTC. And with wearable payment technology comes an entirely new Source: http://www.pymnts.com

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Here’s The Right Way To Measure Content Marketing ROI

You’re measuring content marketing ROI wrong if you don’t track first-click attribution. Here’s why you’re underestimating revenue from content marketing by 33 percent. Source: http://www.bizible.com

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The Facts and Figures in Customer Experience an…

A marketer’s ability to innovate and effectively exploit customer digital information is crucial for survival in today’s turbulent business environment. Source: http://www.scoop.it

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Ways Content Marketing is Going to Change in 2015 – Forbes

When you look at internet marketing, there is perhaps no single area that evolves faster or changes more frequently than content. Source: http://www.forbes.com

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9 Things You Need to Know About Google’s Mobile-Friendly Update

My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what’s in store later this month. In this post, you’ll find our answers to nine key questions about the update.…

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Five Campaigns That Demonstrate the Power of Influencer Marketing

Marketing Strategy – When brands align themselves with the right influencers, those brands gain access to highly engaged audiences that can become loyal customers. Here are five examples of brands that did just … Source: http://www.marketingprofs.com

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4 Best Apps for Sharing Large Files Instantly

We’ve all been there. You’ve spent hours curating a document, editing a video, or photoshopping an image, only to be told the file is too large to send as an attachment via email. Source: http://www.makeuseof.com

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The Guide to Google’s Mobile-Friendly Algorithm | SEJ

A small business owner’s step-by-step guide to preparing for Google’s upcoming mobile-friendly algorithm update. Source: http://www.searchenginejournal.com

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Four Digital Marketing Mistakes You Should Never Make

As a CMO or marketing leader, what marketing mistakes should you never make? Wire Stone’s Executive Director of Strategy, Neil Michel shares his insights… Source: cmoessentials.com

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