Yearly Archives: 2015

B2B Marketing: Where Are the Dollars Going? – eMarketer

About half of business-to-business (B2B) marketers expect their marketing budgets to increase this year. Where will they spend those dollars? Employees will be the biggest expense, followed by marketing programs and campaigns. Source: http://www.emarketer.com

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Wi-Fi Everywhere May Let You Roam Free From Your Mobile Carrier – NPR (blog)

To get the most out of your smartphone, do you really need a cellphone plan? That’s the question a Wall Street Journal reporter tried to answer by relying only on Wi-Fi networks for a month. Source: http://www.npr.org

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Our Marketing Models Are Broken. We Need To Make A Shift.

We can no longer think in terms of rifles vs. shotguns or push vs. pull. It’s not nodes that we need to target, but the networks. We can no longer coerce customers to do what we want, but must inspire…

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Mobile World Congress 2015 highlights

Experience Mobile World Congress 2015 from the fast lane. Watch highlights of Microsoft news and events from Barcelona. For more information, please visit: http://news.microsoft.com/event/mobile… Source: http://www.youtube.com

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Sony’s Mobile Unit Seeks Profit, Innovation – Wall Street Journal

Sony Corp.’s struggling mobile unit can’t be justified at a low profit margin and won’t tie itself to smartphones or even hardware, its new president says. Source: http://www.wsj.com

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Marketing Budgets 2015: digital investment continues to grow [infographic]

77% of companies plan to increase their digital marketing budgets, the highest rate since our Marketing Budgets survey began, and up from 71% last year. Source: econsultancy.com

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Stupid Patent of the Month: Attorney “Inventor” Games the System – EFF

The worst patent trolls bring weak cases and use the cost of defending a lawsuit as leverage to force settlements. A company called Joao Bock Transaction Systems LLC (“JBTS”) has elevated this business model to an art form. Source: http://www.eff.org

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Skyhook patent cases against Google nears trial – The Boston Globe

A trial set to begin in US District Court in Boston next Monday could finally resolve the nearly five-year-long conflict between Internet giant Google Inc. and a small local technology company called Skyhook Wireless Inc. Source: http://www.bostonglobe.com

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How Superfish’s Security-Compromising Adware Came to Inhabit Lenovo’s PCs – New York Times

The Chinese computer maker says the aim was to enhance the consumer experience, but the deeply hidden software also undermined protections for online transactions and communications. Source: http://www.nytimes.com

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SpaceTech Is Venture Capital’s Final Frontier – TechCrunch

Today, our new frontiers lie in space, which humanity must eventually colonize for minerals, energy and new homelands. As Carl Sagan observed, “All.. Source: techcrunch.com

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