Yearly Archives: 2015

Xero Inks Swedish Deal For Mobile Payments

Digital payments service provider Xero has been busy in recent months. Just weeks ago the New Zealand-based company announced a partnership with B2B mobile sales servicer Pepperi to integrate Xero’s cloud accounting software. Source: http://www.pymnts.com

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B2B Payments Innovator Chosen For Backing By MasterCard

MasterCard and Silicon Valley Bank have made their selections for the upcoming round of Commerce.Innovated., a program aimed at helping commerce-focused companies grow their businesses. Source: http://www.pymnts.com

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New Rental Car Program A B2B First

The consumer-facing rental car industry is lucrative, to say the least, and is considered the norm for vacation and travel. But behind the scenes, companies that want to facilitate car rentals to their consumers have fewer options. Source: http://www.pymnts.com

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How a storage start-up scored an HBO cameo – CNBC

Pure Software isn’t a household name. But after its storage array scored a cameo on HBO’s “Silicon Valley,” things could get buzzy. Source: http://www.cnbc.com

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Building Customer Loyalty Through Technology

There’s no question that merchants benefit from customer loyalty. What remains to be determined is the best path to building – and maintaining – that consumer affinity with a particular brand. Source: http://www.pymnts.com

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The Cyber Threats Hiding Beneath the Surface

“The battle between the ‘good guys’ and the cybercriminals will continue to intensify with consumers’ personally identifiable information in the wild.”That’s the perspective of Alisdair Faulkner, Chief Products Officer for ThreatMetrix. Source: http://www.pymnts.com

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Brand Marketing Evolution: The Future of Content Creation

In my previous article, I explored the immediate answer to our brand marketing woes: interactive content. But if history is any indicator, we can be confident that today’s innovations will quickly… Source: http://www.business2community.com

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Why the Uptake of Mobiles in Emerging Economies could prove a Watershed for Marketers

The extraordinary growth in smartphone adoption in recent years has undoubtedly been fuelled by the developed countries in North America and Western… Source: digitalmarketingmagazine.co.uk

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REVIEW: Periscope Live Streaming Mobile App

This husband-and-wife team met on Twitter, dated on Skype and then decided to stream their marriage ceremony. Periscope is the talk of the year! Or at least the … Source: http://www.youtube.com

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Mobile SMS Marketing Strategy For Your Local Business

http://bestreputationcontrol.com In this trainingvideo you will learn how text marketing can help you improve customerrelations and increase sales. Source: http://www.youtube.com

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