Lifecycle marketing automation takes marketing automation to the next level by adding visibility to where the contact is in their journey with the brand. Source: relevance.com

So you’re a new startup and don’t have a very large budget. This is a common problem, so we’ve compiled a list of marketing tips for cash-strapped startups. Source: wealthygorilla.com

eMarketer recently called mobile marketing the “linchpin” of retailer success this past holiday season. MarketLive’s Performance Index for Q4 2014 alone revealed that mobile traffic grew 47 percent, while smartphone-driven purchases resulted… Source: http://www.techwyse.com

The software-defined data center should be a call to all entrepreneurs focused on enterprise infrastructure that the past does not predict the future, but it.. Source: techcrunch.com

IPWatchdog.com IP Strategies for Changing Times IPWatchdog.com Nowadays, most technology based companies eventually fail or succeed in large part because of the way they handle their intellectual capital assets and convert those into strategic… Source: http://www.ipwatchdog.com

B&B Hardware Emphasizes Risks of Patentee Legislative Initiatives A week back the U.S. Supreme Court decided B&B Hardware, Inc. v. Hargis Indus., Inc. , No. 13-352, slip op., 575 U.S. __ (2015) [ an enhanced version of this opinion is…

Much of EFF’s transparency work centers around government activities in the executive and legislative branches. But transparency in the courts is also important. That’s why yesterday we sent a letter to the U.S. Source: http://www.eff.org

IPWatchdog.comAlibaba: One of China’s Greatest InnovatorsIPWatchdog.comThe acquired patents are in diverse areas of technology including online payment processing, e-commerce security, Internet searching, content delivery, and file sharing. Source: http://www.ipwatchdog.com

Apple Pay, Google Wallet and PayPal are fast becoming marketing tools for brands and merchants soliciting consumer loyalty. Source: http://www.mediapost.com

Ever since Apple Pay came to be, it’s seemed mobile payments are finally here to stay. Google is taking advantage of the renewed interest by breathing new life into its… Source: thenextweb.com