Yearly Archives: 2015

6 Myths About Word Of Mouth Marketing & How It Works

Peer-to-peer influence is of the utmost importance in spreading ideas, products or campaigns. Without visibility a new practice or technology will not spread to the wider population. As a result word… Source: conversion-uplift.co.uk

Posted in Uncategorized

Mobile Shoppers Spend 31 Minutes in a Store; 7% Leave Within 5 Minutes

More shoppers walking by are going into stores and, once inside, are spending more time there. Of total foot traffic, about 1 in 10 consumers enter a store, based on the tracking of mobile phones inand around malls and stores.…

Posted in Uncategorized

How to Make a Social Media Crisis Plan

Though SXSW ended a couple of weeks ago, an event put on by Polpeo, a social management service, is still on my mind. They hosted a clinic that simulated brand crisis – a firm’s CEO is caught getting Source: http://www.socialmediatoday.com

Posted in Uncategorized

A Simple Guide to Using Hashtags on Twitter [Infographic]

Learn about the power of hashtags for social media marketing, the basics of how to use one, and a few best practices. Source: blog.hubspot.com

Posted in Uncategorized

Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization

Here are some tools the Inbound.org community recommends for efficient and effective remote work. Source: blog.hubspot.com

Posted in Uncategorized

Everything You Need to Know About Visual Content Marketing

Content is still king when it comes to digital marketing. In order to get ahead of the competition, it has now become increasingly important to incorporate visual content marketing into your campa Source: http://www.socialmediatoday.com

Posted in Uncategorized

Content Marketing Tools A to Z That You Can Use in 2015 and Beyond

Tools are only as effective as the skills of the person using them. In a world of digital marketing that’s 24/7 with ubiquitous connectivity from anywhere, Source: http://www.toprankblog.com

Posted in Uncategorized

9th Circ. Could Shape FRAND Patent Law In Motorola Case – Law360 (subscription)

The Ninth Circuit is set to hear arguments Wednesday in Motorola Inc.’s appeal of a landmark decision that it breached an obligation to license its standard-essential patents to Microsoft Corp. Source: http://www.law360.com

Posted in Uncategorized

Samsung May Rescue Apple From $533 Million Smartflash Patent Infringement … – The VAR Guy

Apple’s bitter rival Samsung may rescue the iPhone maker from a $533 million court ruling that it infringed Smartflash’s patents with its iTunes software. Source: thevarguy.com

Posted in Uncategorized

Patent Law Moot Court: Disembodied Genetic Information as an Abstract Idea – Patently-O

In our Fourth Annual Patent Law Moot Court here at Mizzou Law, the students are grappling another Myriad lawsuit asserting its BRCA1 &helip; Source: patentlyo.com

Posted in Uncategorized