9 Reasons Why Personalized Marketing Still Isn’t Accurate – InformationWeek

Personalization efforts have served as a vanguard for big data at many organizations. But some of these programs still fall short. Here’s a closer look at what’s going wrong. Does your enterprise fit these profiles?

Sourced through Scoop.it from: www.informationweek.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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