Message received: are businesses neglecting the humble SMS for mobile marketing? | Information Age

With the abundance mobile communication tools available and the number of smartphone applications on the market, are organisations missing a trick by forgetting about the benefits provided by the SMS text message?

Sourced through Scoop.it from: www.information-age.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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