Lowe’s Enlists Snapchat, Facebook Mobile Video in New Push to Reach Millennials

Retailer Lowe’s is turning to Facebook mobile video and Snapchat to help first-time millennial home buyers discover home improvement tricks

Sourced through Scoop.it from: www.wsj.com

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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