Monthly Archives: May 2016

17 fascinating stats about beacons and location marketing | Search Engine Watch

We’ve pulled together as many stats relating to beacons as we could possibly find, many of which should provide fuel for the conversation and maybe aid your own Sourced through Scoop.it from: searchenginewatch.com

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The convergence of SEO and UI goals for mobile users | Search Engine Watch

Mobile devices are the new norm. We do everything on them from making dinner reservations, finding a date, managing our bank accounts, to hailing a ride. Mobile Sourced through Scoop.it from: searchenginewatch.com

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Visa: Some merchants see dip in fraud thanks to chip cards

The new chip-enabled cards flowing into the U.S. marketplace have already made a dent in fraud, with some of the biggest merchants seeing a dip of more than 18% in counterfeit transactions, according to Visa. Sourced through Scoop.it from: http://www.usatoday.com

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What Customer-Centric Predictive Analytics Looks Like

Who wouldn’t want a crystal ball, that knew customer’s intentions before they knew themselves? Sourced through Scoop.it from: http://www.cmswire.com

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EMV: Chargebacks Hitting Merchants of All Sizes

U.S. merchants of all sizes – not just smaller retailers – have seen significant increases in chargebacks in the wake of the Oct. 1, 2015, EMV fraud liability shift Sourced through Scoop.it from: http://www.databreachtoday.com

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Dominating Your WhatsApp Marketing Strategy | SEJ

Learn about the opportunities and challenges of WhatsApp as a marketing channel. Read case study examples and helpful tactics for your first campaign. Sourced through Scoop.it from: http://www.searchenginejournal.com

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IBM Is Bringing in Watson to Conquer the Internet of Things

IBM adds Watson to the arsenal of tools it offers for the Internet of things. Sourced through Scoop.it from: fortune.com

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Patent litigation report shows Samsung overtaking Apple as top defendant in 2015 – IPWatchdog.com | Patents & Patent Law

The Lex Machina patent litigation report explains that between 2000 and 2015, 49,057 cases terminated, resulting in damages of nearly $17.5 billion. Sourced through Scoop.it from: http://www.ipwatchdog.com

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Redskins Look to Punt Trademark Dispute to the Supreme Court

The Redskins are still battling over the right to trademark its name two years after the U.S. Patent and Trademark Office canceled the Redskins trademarks because Native Americans found the name disparaging. Sourced through Scoop.it from: blogs.wsj.com

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What’s next for personal financial services?

Already there has been a huge amount invested in fintech in 2016, with investors funding close to $9 billion in January and February alone. It is a sector of.. Sourced through Scoop.it from: techcrunch.com

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