Uber Technologies Inc [UBER.UL] on Tuesday released its first ever transparency report detailing the information requested by not only U.S. law enforcement agencies, but also by regulators.

Sourced through Scoop.it from: www.reuters.com

It’s a common misconception that SEO and content marketing are two mutually exclusive business strategies. They’re not. In a way, it used to be true — keyword-stuffing once helped pages get ranked well, even if the content wasn’t valuable.

Now, that’s not the case. Search algorithms have succeeded at offering the valuable content that people are looking for — which is the main goal of content marketing. That’s why it’s now possible, and even fairly simple, to build a keyword-driven content strategy

Sourced through Scoop.it from: www.entrepreneur.com

Chatbots could replace 1-800 numbers, and Facebook wants them on Messenger. But most businesses don’t have the resources or technical skills to build chatbots themselves. That’s why Facebook is currently providing developers with API tools to build chatbots and Live Chat web plug-ins for business clients, according to multiple sources and a leaked deck Facebook shared with devs. The tools will be announced at Facebook’s F8 conference next week.

Sourced through Scoop.it from: techcrunch.com

The bots are coming: Automated assistants on messaging services will be able to perform simple tasks in response to commands

Sourced through Scoop.it from: www.cbsnews.com

If you’re thinking about launching a mobile marketing campaign, this advice from a marketing expert can help.

Sourced through Scoop.it from: www.entrepreneur.com

The global value of mobile and wearable contactless payments is expected to reach USD95 billion annually by 2018, up from less than USD95 billion in 2015, according to a new study.

Sourced through Scoop.it from: www.thepaypers.com

Effective May 2, 2016, the new rules amend existing PTAB trial practice rules for inter partes review, post-grant review and covered business method review.

Sourced through Scoop.it from: www.ipwatchdog.com

Despite a deadline of October 2015, 42 percent of retailers have yet to update payment terminals to be EMV compliant.

Sourced through Scoop.it from: www.retailcustomerexperience.com

Read more about All you need to know about UPI, the Unified Payment Interface on Business Standard.

Sourced through Scoop.it from: www.business-standard.com

Facebook Messenger is adding scannable codes, specialized links and welcome notes to help brands connect with its 900 million monthly users.

Sourced through Scoop.it from: marketingland.com