Turkey, Kazakhstan to be central in Eurasia – World Bulletin

Turkish PM pays two-day visit to Kazakhstan to discuss transportation, energy and trade issues

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AI Is Transforming Google Search. The Rest of the Web Is Next

As Google’s head of artificial intelligence takes charge of search, deep learning is already changing the way Googling works.

Sourced through Scoop.it from: www.wired.com

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How to Create High-Quality Videos for Social Media

How to Create High Quality Videos for Social Media

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7 Simple Techniques You Should Be Using to Build Trust Online

When it comes to conducting business online, trust is one of the scarcest and hardest-to-earn resources. No amount of money can purchase it, and it’s incredibly difficult to replace once it has been lost. Trust can be a defining factor that drives potential customers to choose your products or services over those of your competitors, so you can’t afford to overlook it.

To make establishing trust easier, let’s examine some simple tips that you can start incorporating into your marketing strategies today. These seven techniques involve educating consumers, personalizing marketing messages, and providing a positive user experience to help you get the most out of your investment and increase sales….

Sourced through Scoop.it from: www.business2community.com

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Why People Choose to Shop—or Not to Shop—on Their Phones

Mobile shopping isn’t going anywhere this year.

More than 60 percent of omnichannel shoppers said they plan to start making purchases using mobile devices or will do so even more in the upcoming year, according to a new study released today by Facebook. (Already, 45 percent of all shopping includes some form of mobile interaction including doing research, comparing prices or making purchases. Among millennials, that number jumps to 57 percent.)

Facebook IQ commissioned GfK to study 2,400 adults who had used mobile phones, tablets, desktops or laptops to research or buy items online in the past three months. Purchasing categories included clothing, consumer electronics, home appliances, home goods and beauty.

The study also looked at why those shopping on mobile devices chose to use them. Fifty-six percent said it was because they already happened to be on a device, while 55 percent pointed to the convenience it afforded….

Sourced through Scoop.it from: www.adweek.com

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Business SMS Success Stories – Infographic | Home Business Magazine

When executed correctly on all of these counts, bulk SMS marketing campaigns have the potential to be enormously successful money-spinners for companies of all sizes.

Sourced through Scoop.it from: homebusinessmag.com

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In These 3 Situations, Multiple SMS Marketing Keywords Are Ideal | Slick Text Marketing Blog

Segment your SMS marketing subscriber list by reserving multiple keywords.

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MMS Text is Worth a Thousand Words: How to Send, and Receive, Bulk Picture Messages

MMS Text is powerful, and media-rich mobile campaigns offer unforgettable value.

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First Apple patent challenged at PTAB covers touch-to-zoom tech at center of Samsung war – IPWatchdog.com | Patents & Patent Law

While this is the first Apple patent challenged in an IPR, Apple is very familiar with the process given how often they use IPR to challenge other patents.

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Are The Patent Trolls Vulnerable To Antitrust Claims? – Anti-trust/Competition Law – United States

In Intellectual Ventures I LLC v. Capital One Financial Corp., Intellectual Ventures I brought a patent infringement suit in the United States District Court of Maryland alleging that Capital One infringed four patents in its portfolio.

Sourced through Scoop.it from: www.mondaq.com

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