Sourced through Scoop.it from: www.youtube.com

Sourced through Scoop.it from: www.youtube.com

Sourced through Scoop.it from: www.youtube.com

Last Holiday season was a tipping point for mobile: Traffic surged to mobile shopping sites and apps. M-sites crashed from the onslaught of shoppers. And people got comfortable not only researching but also purchasing gifts on mobile.

Looking at our own data, we saw that people on Facebook bought on mobile 46% more during the last Holiday season than during the non-Holiday season.1 Facebook IQ predicts that in Q4 of this year the percentage of online purchasers transacting on a mobile device will rise by 30%.2

The mobile shift has happened, and the thumb is in charge. For the second post in a series examining what this means for brands, Kelly Graziadei, Facebook’s Direct Response Product Marketing Director, spoke to Helen Crossley, Facebook IQ’s Head of Consumer Insights Research, about 3 of the most common questions marketers ask about how to succeed in mobile commerce…

Sourced through Scoop.it from: insights.fb.com

What does this mean for you? How do you decide on a frequency for your blogging business strategy?Obviously you cannot afford to push out tons of low-quality posts every day. You’ll only get lost in the noise of 1.2 million pieces published every day.In this post, I’ll share 5 steps you can use to decide your ideal posting frequency. And some practical posting frequencies you can use for your blog.But first let us look at Google’s stance on publishing frequently….

Sourced through Scoop.it from: neilpatel.com

Demand for mobile wallet capabilities beyond just payments is here and now, and it’s poised for tremendous growth. Part two of our “The State of Mobile Wallet” series.

Sourced through Scoop.it from: www.urbanairship.com

While mobile payments are still not nearly as commonplace as Apple and other players may have hoped, they are becoming more popular. The majority of retailers offering mobile payments are big…

Sourced through Scoop.it from: techtalk.xyz

Mobile wallets are enjoying increasing adoption. Payments made via mobile devices in the United States are expected to total $90 billion by 2017, a big jump from the $12.8 billion spent in 2012, according to Forrester Research.

Sourced through Scoop.it from: www.paymentscardsandmobile.com

Oracle announced it has enhanced its Oracle Marketing Cloud to help marketers connect with increasingly digital-savvy customers.

Sourced through Scoop.it from: venturebeat.com

Google’s effort to keep its search engine relevant in a world of mobile apps just got a boost from a big rival: Facebook.

Sourced through Scoop.it from: blogs.wsj.com