Fraudsters Targeting Gas Stations | PYMNTS.com

Day trips and fraudsters using gas pumps to steal credit card data — it’s Labor Day. But 2015 station owners have vowed to be prepared.

Sourced through Scoop.it from: www.pymnts.com

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Amazon’s Mobile Commerce Investment History | PYMNTS.com

Jeff Bezos and his Amazon eCommerce empire have spent 20 years innovating, disrupting and changing how mobile commerce is conducted. Catch the top investments.

Sourced through Scoop.it from: www.pymnts.com

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PYMNTS’ September 2015 mPOS Tracker | PYMNTS.com

The September mPOS Tracker voices merchants’ concerns, highlights their challenges and features provider solutions.

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Mobile Tech Enhances Fast Food Restaurant Experience and Efficiency – QSR magazine

Mobile Tech Enhances Fast Food Restaurant Experience and Efficiency – http://t.co/WtmACKVa1Q

Sourced through Scoop.it from: www.qsrmagazine.com

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Mobile Shopping to Increase Significantly by 2019

Mobile shopping is estimated to increase to $217 billion in spending by 2019, a sign that consumers are getting more comfortable with app-based purchases.

Sourced through Scoop.it from: nationalmerchants.org

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What Is Account-Based Marketing (ABM) and Is It Right for You?

B2B marketers are familiar with tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume…

Sourced through Scoop.it from: blog.marketo.com

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Google says it will penalize mobile pages with app install ads covering a “significant amount of…

Today’s very best of urls, links and webs.

Sourced through Scoop.it from: www.ynn.io

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Pages With App Interstitials Won’t Get Mobile Friendly Ranking Boost

Google is officially adding app interstitials to the mobile friendly test, a month after I spotted Google’s plans to add the change.  This means that webpages that serve users an interstitial when they click through from the Google search results…

Sourced through Scoop.it from: www.thesempost.com

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How to Future-Proof Your Mobile Marketing Strategy – Search Engine Journal

There is a lot to take into consideration when it comes to future-proofing your mobile marketing strategy.

Sourced through Scoop.it from: www.searchenginejournal.com

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LotusFlare Gets $6 Million to Fund Quest to Bring Mobile Data to Emerging Markets – Re/code

Though still a tiny startup, LotusFlare is working with app makers and carriers to help make mobile data service more attractive to consumers.

Sourced through Scoop.it from: recode.net

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