Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.
Source: www.slideshare.net
Mark Schaefer has a great point: we often confuse the means with the end.
Source: blog.scoop.it
As marketing professionals, we often look to the trendsetters in the industry to understand how to improve upon our own efforts. …Of the top 10 most influential brands globally, publishers like The Wall-Street Journal, Financial Times and Mashable make up half of the list, underscoring the val…
Kenneth Carnesi 