Small-business owners were searching for information. American Express had the expertise, but first it had to listen to what its customers wanted to know.
It’s an alarming statistic, hinting at shattered dreams and financial ruin for hardworking moms and pops all over the U.S.: Nearly 60 percent of small businesses fail within four years.
American Express wanted to reduce that number, says Carrie Parker, director of American Express Open Forum, a content marketing website dedicated to small-business education.
What the company figured out was this: Small-business owners excel in the area of their expertise. If they build widgets, they know those darn widgets inside and out.
What they tend to lack, however, is the knowhow to run a business: finding real estate, setting up payroll, and hiring temporary support.
“They are desperate for content,” Parker says….
Source: www.ragan.com
The big surprise this month is at the very top of the table. For the first time since November 2013, the Huffington Post are back on top of the Facebook charts. The Huff Po achieved their highest number of total interactions in a long time, breaking the 30m total interactions mark. Their most p…
How do you get news and ideas into the hands of already-well-informed opinion leaders in public office? And how do you add substantively to the public discourse while avoiding the trap of becoming “just more noise”? These were some of the challenges General Electric faced in designing its ground…
Kenneth Carnesi 