Blog Archives

Introducing the Content Promotion Ecosystem – Relevance

As shown above, there are a lot of different tools that make up the content promotion ecosystem. Many of them are very different from each other. However, what binds them all is their ability to help promote a brand’s content on owned, paid or earned media channels. Many of the tools can influence two or more channels. Let’s take a deeper look at the channels and the tools that impact them….

Source: relevance.com

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Meet Their Needs: Using Influence and Motivation In Marketing

Five star general and 34th president of the United States, Dwight D. Eisenhower, is credited with saying, “Motivation is the art of getting people to do what you want them to do because they want to.” To influence someone doesn’t mean that you make the decision for them. Rather, it means that yo…

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The Small Business Corner: One-Page Business Strategy Plan

This week’s topic is about creating a one-page business strategy plan for your business. When you are starting a new business endeavor, it is always recommended to write a business plan. A business plan is an essential roadmap for business success. However as a small creative enterprise or sol…

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