Google’s latest Panda algorithm will not spell the death of press releases. Rather, it will ensure they contain higher-quality content that consumers and members of the media are looking for, say major wire services.
Google rolled out Panda 4.0, an algorithm designed to prevent sites with poor-quality content from ranking high in its search results. While the company has updated Panda several times throughout the years, a recent report by Search Engine Land claimed wire sites lost “significant rankings” on Google, between 60% and 85%, after the most recent update….
Source: www.prweek.com
When Google released its most recent modification to the Panda algorithm, Panda 4.0, on May 20th, one of the sites reportedly hit hardby the update was the large press release distribution company, PR Newswire. The company’s answer to recover from the algorithmic penalty is to “take action” agai…
How do you get news and ideas into the hands of already-well-informed opinion leaders in public office? And how do you add substantively to the public discourse while avoiding the trap of becoming “just more noise”? These were some of the challenges General Electric faced in designing its ground…
With a 24/7 news cycle and social media’s emergence as a primary source of information (regardless of its validity), the public relations world just gets wilder and wackier.
Kenneth Carnesi 