…To be competitive and successful in today’s cutthroat markets, companies must access historical data from previous campaigns, track activities in real time through a campaign, and compare changes in performance and results before embarking on a new campaign in the future. This means making intelligent, data-driven decisions based on in-depth reporting and thorough analysis.
Sound easy? Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads. But finding the right technology can be challenging.
For example, Google Analytics can provide reports on website activity and PPC performance, while voice-based marketing automation tools can track all phone leads from various initiatives. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. In other words, decision makers will have a much higher marketing IQ….
Source: www.business2community.com
Kenneth Carnesi 