Every few months media types seem to loop back to a familiar question: How to measure media beyond the page view. This week the Financial Timesannounced it would begin exclusively selling display ads off of a new metric: time spent. Medium recently reported it has started paying certain writer…

…Content marketers are incredibly uncertain about how they’re measuring the success of their content.In April and early May 2014, Contently surveyed 300 marketers split evenly across B2B and B2C businesses about their content goals and measurement practices. Here are some key findings: • 90 per…