See on Scoop.it – international e-commerce
What works in Stuttgart won’t work in Shanghai.
Good article. In all international ventures it is important to take cultural differences into account; most especially when considering marketing efforts. Thewatchword here is adaptability.
See on blogs.hbr.org
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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