Great Advertising Is Both Local and Global

See on Scoop.itinternational e-commerce

Focus your campaign on a universally embraced idea that will resonate worldwide.

Kenneth Carnesi‘s insight:

A unified brand vision that will effectively cross cultural lines is a critical component to a successful global advertising campaign.

See on blogs.hbr.org

Unknown's avatar

Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

Posted in Uncategorized

Leave a comment