5 ways companies can use social media to manage customer relations

Two words to guide you: prevention and proactive… The internet gives everyone a voice, and that’s a beautiful thing. However, the things people say online can actually have a bigger impact than they think. When an unhappy customer goes online and leaves a bad review of a business, other customers take it to heart and the company looses business– maybe just a little at first, but when companies start to develop a bad reputation online, it can spread and grow in the blink of an eye. Luckily there are ways that businesses can help prevent that….

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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.

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