When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue.
Digest…
In general, a great B2B website does five things:
- Gets users the information they came for quickly. Look at your Google Analytics to see which pages generate the most engagement – to determine the reason they’re coming to your site; put those items in a location that’s easily accessible, like the footer.
- Leads users down a path. Great B2B websites have a call-to-action on every page. You always know what you’re meant to click on next.
- Treats advertisers like consumers. B2B does not mean “ugly.” Advertisers and business decision-makers are consumers first. They will spend time on sites that aren’t overladen with text and are beautifully designed. Think videos, photos, and infographics.
- Are built to scale. Build flexibility into your architecture so it’s easy to grow your site as your business grows.
- Stay fresh. There’s nothing worse than coming to a site to find the last blog post was two months ago, or that certain hyperlinked pages no longer exist. Do spot checks, run a contest to see who can find (and fix!) the most errors, and be realistic: if you don’t have the bandwidth to blog at least three times each week, don’t do it! Instead, commit to Twitter or Facebook and pull in those feeds directly.
See on www.clickz.com
Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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