An effective lead scoring system can help your marketing, sales and lead generation efforts be more successful. Here are 5 steps your business can take.
Condensed…
1. Define Your Lead Scoring Goals
2. Understand Your Lead Scoring Criteria
3. Establish a Lead Scoring System: Most scoring systems fall into two main categories: demographic scoring or behavioral scoring.
- Demographic: The key demographic factors you’ll want to pay attention to are title and department, company size, revenue and industry. More managers are involved in the buying process than ever before so pay attention to demographics to provide each lead and decision-maker with relevant content.
- Behavioral: The behavior of a prospect includes their website visits, responses to email campaigns, content downloads and willingness to complete an online form.
4. Create a Plan of Action
5. Measure and Refine Your Process
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Kenneth Carnesi holds a Juris Doctor degree from New York Law School and a Professional Certificate in International Banking from Harvard Law School. Kenneth Carnesi is the Director of Operations and Government Sales at Anaptyx LLC and sits on the Boards of The Lazarus Organization, Monkeetech LLC and MG Madison Phillips, Inc. Mr. Carnesi has also founded CICG - Carnesi International Consulting Group, a company specializing in strategy consulting to small to mid-size businesses.
Kenneth Carnesi 
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